Insurtech Acrisure has gained the naming rights for the Pittsburgh Steelers stadium. According to a statement from Acrisure, the rights are held for 15 years. Details on the deal were not released. The stadium had been named Heinz Field since it opened in 2001.
Founded in 2008, the company claims to be a Fintech leader and the fastest growing insurance brokerage. Acrisure offers an array of AI-driven solutions across Insurance, Real Estate Services, Cyber Services, Asset Management and more. The company has grown from $38 million in revenue to more than $3.8 billion in just over eight years.
Greg Williams, Acrisure co-Founder, Chairman and CEO – a lifelong Steelers fan, commented:
“The Pittsburgh Steelers are an institution in American sports and a globally recognized brand. Partnering with the Steelers is the opportunity of a lifetime and a tremendous honor. Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community. Relatedly, we are eager to invest in the Pittsburgh community and [the] broader region as we chart our course to an unforgettable first season. This relationship truly embodies and aligns two organizations that have high standards and are determined to achieve great things.”
Steelers President Art Rooney II added that Acrisure provided them with an opportunity to ensure the stadium continues to be a valuable asset for their fans as well as keeping up with the market value of NFL stadiums.
Acrisure will immediately take over the naming rights to the stadium, starting with the 2022 season.
Acrisure is a global company headquartered in Grand Rapids, Mich., with operations in 14 countries and over 14,000 employees.