Anchorage Digital will be providing custody services for iHeartMedia and their new NFTs called the “Non-Fun Squad.”
Anchorage is the first and only federally chartered digital asset bank providing services to other banks and large corporations. iHeartMedia is the media operator that includes radio stations in around 160 markets in the US. iHeartMedia announced the launch of the Non Fun Squad NFTs in April of 2022.
Described as the “first-of-its-kind non-fungible token” based media franchise and shared media universe, phase one of the Non-Fun Squad is the launch of the Non-Fun Podcast Network, a podcast.
Anchorage states that it is custodying CryptoPunks and Mutant Apes for iHeartMedia with plans to custody more NFTs for iHeart in the future.
Anchorage notes that in 2021 it became the first U.S. bank to custody an NFT when we helped Visa to purchase and custody a CryptoPunk.
Diogo Mónica, President and co-founder of Anchorage Digital. commented:
“Creative initiatives like this represent the next era of Web3 innovation, offering new and engaging avenues for consumers to connect with and build community around NFTs. Anchorage is proud to provide safe and secure digital asset custody for iHeart, and we look forward to continuing our partnership to bring NFTs to the masses through multimedia content.”
Conal Byrne, CEO of the iHeartMedia Digital Audio Group, said they are committed to pushing the boundaries of innovation in audio content. Their initiative is extending their Web3 and Metaverse strategy.