NFTs: NFL, NFLPA, Dapper Labs Introduce Digital Video Highlight NFT Platform

The National Football League (NFL), the NFL Players Association (NFLPA), and Dapper Labs Inc. recently announced that NFL ALL DAY – the “exclusive” digital video highlight NFT platform – “is officially open and available to fans worldwide, just ahead of the 2022 NFL season.”

Joe Ruggiero, SVP, Consumer Products at the NFL, said:

“Today, we welcome fans worldwide to NFL ALL DAY, allowing them to experience their fandom in a new way that bridges the emerging technology of NFTs with our game. Last year’s soft launch of NFL ALL DAY brought in a surge of early adopters who began collecting video highlight NFTs of NFL plays, and we plan to grow the number of users significantly with the official launch of the platform, especially with the addition of Patrick Mahomes as our athlete ambassador.”

When fans enter NFL ALL DAY, they will “find a next-generation collector experience.”

Here, they can buy, own and trade “officially licensed” digital video highlight NFTs (non-fungible tokens) called ‘Moments’ featuring “the greatest and most sought-after NFL plays throughout the season and in NFL history.”

NFL ALL DAY puts fans “into the heat of the gridiron, enabling them to assemble a digital video collection of NFL moments made by the players and teams they love, while also providing them with access to a passionate, like-minded community of fans through both digital and in-person experiences throughout the season.”

The first public NFL ALL DAY Series 1 pack drop, dubbed Headliners, reportedly took place on Friday, August 19 at 2pm ET. The drop featured a Derrick Henry Legendary Moment along with plays from Jalen Ramsey, Trevor Lawrence, Zach Wilson, Derek Carr and Jonathan Taylor.

Roham Gharegozlou, Dapper Labs CEO and Co-Founder, remarked:

“The early success of NFL ALL DAY highlights the power of creating a platform that provides long-term value to the fan experience. We’re excited to welcome the millions of football fans to NFL ALL DAY, and enable them to own a piece of the sport they love as well as join a strong and vibrant community of fellow fans.”

As NFL ALL DAY engages the next generation of fans, it will also “welcome a next-generation quarterback.”

Patrick Mahomes II, quarterback for the Kansas City Chiefs, will “serve as the face of NFL ALL DAY for the 2022 NFL season, helping to drive fan engagement for the platform with in-product features, events, and more.”

Patrick Mahomes II said:

“I’ve always been passionate about emerging tech and how it’s improving the fan experience. NFL ALL DAY is changing the game and I’m excited for fans to have this innovative opportunity to be connected to players in a whole new way.”

New and existing users will be “able to secure a 2022 NFL Season NFT featuring an image of Mahomes by signing up for NFL ALL DAY.”

Variations of the Season NFT, which provide proof of participation in NFL ALL DAY for the 2022 season, will “be available depending on when users sign up throughout the year.”

Terése Whitehead, Vice President of Consumer Products & Strategy, at NFL Players Inc., the marketing, and licensing arm of the NFLPA, added:

“Players are at the very heart of NFL ALL DAY’s next-level collector experience, further connecting fans to their favorite athletes. Owning a Moment is sharing in the defining and historic performances of the players’ careers. Along with OneTeam Partners, we’re excited for the launch and another exciting season of games.”

OneTeam Partners, which is the group licensing partner that leads the NFLPA’s digital games licensing business, “helped facilitate this deal in collaboration with all parties.”

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