Fintech Bluefin, Sunmi to Enhance Payment Devices

Bluefin, the integrated payments firm focused on encryption and tokenization technologies that protect payments and sensitive data, has announced a partnership with commercial hardware manufacturer Sunmi.

Sunmi provides intelligent IoT devices and integrated solutions “combining software and hardware to empower business owners.” The company’s products and solutions are “used by more than 1.5 million merchants globally and the SUNMI App Store has become the world’s largest commercial App store, with over 10,000 commercial Apps available.”

Bluefin claims it is “the leading provider of PCI-validated point-to-point encryption (P2PE) solutions, with over 100 payment devices certified for P2PE, 16 partner key injection facilities (KIFs) and the only 100% online management system, P2PE Manager, for device chain of custody, tracking and attestation.”

Bluefin provides P2PE and the company’s tokenization platform, ShieldConex, direct “through its product suite and through its network of 200 global partners.”

Through the partnership, Bluefin will “work to certify Sunmi’s smart payment terminal line including the P2, P2 PRO, P2 Mini, and the P2 SMARTPAD.” The SUNMI P series “includes versatile products that can be used at a checkout counter or in hand and support omnichannel payment capabilities, including contactless, chip & PIN, NFC and QR code.”

Tim Barnett, Bluefin’s CIO, said:

“The state of retail has changed drastically in the last 10 years. Consumers want to be able to pay ‘where they are,’ whether that is at a table in a restaurant or in a store aisle. But at the same time, they expect to be able to tap their card and go or pay with a QR code. Merchants today need wireless devices capable of functioning as electronic POS terminals or cash registers. Adding Sunmi’s flexible payment terminals to our listing of P2PE devices will enable Bluefin to meet demand for next-generation payment acceptance.”

According to Vantage Market Research, the Global Smart Mobile POS Market “stood at $3.5B in 2021 and is projected to reach $14.9B by 2028, a CAGR of 27.40%.”

Mike Morris, VP Payment Solutions, Sunmi, remarked:

“At SUNMI we put the concept of “Power Retail Transformation” at the core of what we do. We are excited to partner with Bluefin to be able to deliver highly functional payments solutions that are both affordable and secure. Solutions that were previously only accessible to Tier 1 and 2 retailers, such as BNPL, QR, loyalty and digital marketing, as well as niche applications, are now within reach of small to medium-sized businesses. We look forward to partnering with Bluefin, the leader in PCI-validated encrypted payments, to bring our payment terminals to their large base of healthcare, higher education, government and retail clients.”

As noted in the update, SUNMI claims it is “leading the move to Android for business digitization solutions through attractive intelligent hardware and a full software ecosystem.”

Focusing on R&D and innovation, SUNMI product lines “include Payment and Mobile Terminals, POS, Kiosks and Network & Video Analytics and are recognized by customers for their quality and design.”

SUNMI’s products and solutions “have been successfully implemented in retail, food & beverage, healthcare, services and other businesses large and small, empowering clients in more than 150 countries.”

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