Fintech “super-app” Curve has announced a partnership with Sweden-based Fidesmo in a move to enable wearable payments. in the UK and (European Economic Area) EEA.
Fidesmo Pay launched in 2019 along with several fashion brands, providing wearables integrating payment functionality. The service is tokenized and integrated with both Visa and Mastercard. Fidesmo has partnered with brands like Mondaine Watches, Tapster, Triwa, Pagopace, Cnick Rings, K-Pay, NEOS, and others.
The partnership with Curve will allow its users to add multiple payment cards to Fidesmo partner devices and pay at contactless terminals. Fidesmo uses Near-Field Communication (NFC) technology to enable the services.
Curve points to reports that estimate that manufacturers globally shipped a total of 232 million smart wearable devices in 2021, up by a fifth (20%) compared to the previous year. One in four Europeans expects to pay for items with wearable devices in the future.
Curve adds that this partnership is representative of its continued investment in its product as it supports approximately 4 million customers worldwide.
Curve Chief Technology Officer Eric Molitor, described Fidesmo as an essential partner due to the demand of customers to pay via watches, rings, and new wearable categories.
“As this market grows, Curve will continue working closely with Fidesmo to bring in new manufacturers and provide customers with unique experiences.”
Mattias Eld, CEO and co-founder of Fidesmo, stated:
“We are very happy about our continued growth potential for Fidesmo Pay with the addition of Curve. It’s an important milestone for the company to be able to work with such an extensive and pivotal issuer. With Curve, Fidesmo and our partners can continue the work of broadening and building the number of contactless payment solutions to the market.”