Fintech Firm TIFIN Launches Magnifi Personal, an AI-enhanced Investing Assistant

TIFIN, the fintech platform known for Magnifi, an investment marketplace, recently announced the launch of their new premium subscription Magnifi Personal, aimed at “helping investors without enough time or knowledge to build and grow their portfolios with intelligence.”

New and existing Magnifi investors can now “upgrade to a Magnifi Personal personal plan and get access to Magnifi’s popular AI-powered investing assistant that will deliver insights, portfolio analysis, guidance, and long-term planning.”

Subscribers can chat with their assistant about questions like “how can I invest in the current market conditions?” or “what sectors performed best this month?” or “compare Apple, Amazon, Tesla, and Netflix” and immediately “get the data and guidance needed to understand the market and even invest.”

Jon Klaff, Magnifi GM, said:

“I’m incredibly excited about what this means for our investors. Investors who need a little help getting started now have the guidance they need to invest with confidence, and experienced investors can cut through the clutter to supercharge their investing priorities. This is a very exciting time for Magnifi, and the future of self-directed investing.”

The launch of Magnifi Personal comes just weeks after Magnifi was awarded top honors for “Excellence in Artificial Intelligence” at the 2022 Wealthies Awards, and launches “alongside several other significant advancements at TIFIN to be announced later this year.”

TIFIN Co-founder and CEO, Vinay Nair, remarked:

“Magnifi Personal is a critical next step for the independent investing community and a major unlock for advancing our mission of simplifying investing so that it can be a more significant driver of financial freedom for all.”

As noted in the update, TIFIN is an AI-powered fintech that “leverages data science, investment intelligence, and technology to deliver engaging and personalized investor experiences.”

By connecting individuals to advice and investments, TIFIN claims that it “bridges the gap between investors, their trusted intermediaries, and asset managers.”

Founded in 2018 by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was “created to help make investing a powerful driver of financial well-being by eliminating frictions investors face.”

TIFIN manages Magnifi, “an intelligencea search-powered marketplace for investments; TIFIN Wealth, a platform for advisors, wealth managers, and other intermediaries to deliver better individual outcomes; Magnifi Communities, a digital platform of specialized investors; all powered through Distill, a central digital distribution and insights engine using TIFIN’s data platform.”

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