The team at Ledger notes that NFTs are ushering in “an artistic renaissance that has barely begun to play itself out, changing how art, music and, more broadly, culture is digitally generated, owned and exchanged forever.”
As the platform to secure and manage NFTs, Ledger says they see themselves “as key enablers to unlock their full potential by bringing them to the next billion users.”
Ledger are launching 3 initiatives “to drive the next phase of this creative movement.”
- An NFT art collection that will select the world’s most talented NFT artists,
- A non-profit NFT endowment fund to support NFT creators and increase their global footprint, and
- An NFT Task Force that will ensure that this creative movement is built on true ownership and with security at the core.
As noted in a blog post, NFT art is “a unit of cultural significance that is digitally created, stored and transferred as a digital asset on a public blockchain, offering an embedded proof of origin and ownership, a traceable transmission record and an intrinsic scarcity.”
According to Ledger, we’re just beginning “to scratch the surface of their full potential.” These emerging digital instruments are “democratizing what previously was siloed and exclusionary, shifting the balance of power towards creators.” NFTs are “ushering in a tech revolution, an artistic renaissance and a generational shift at the same time.”
Ledger claims it is “at the forefront of this revolution.” As a chain-agnostic, open and secure platform, they see themselves “as key enablers bringing NFTs towards mainstream acceptance: the artists, the collectors, the institutions (museums, foundations), the art galleries and art fairs, brands and companies, and obviously the people of the world.”
Besides what they are currently bringing in terms of security and ease of use through their products and services, they are launching initiatives “forming a virtuous circle to contribute to the next growth phase of this creative movement.”
The firm added:
“Today, Ledger already is at the heart of this cultural shift. But we want to do more. Our NFT art collection will gather digital artworks marking the cultural significance of the current and forthcoming decades.”
The company also mentioned that the Beatles are “inseparable from the 60s, and are still very present in music and art in general.”
Madonna and Jean-Michel Basquiat, icons of the 80s, are “still influencing today’s culture.”
Since the 90s, rap and hip-hop have heavily “impacted how music is played and performed. Likewise, we believe that the 2020s will be remembered as the decade of NFTs, kickstarting a secular trend of mass adoption for digital art.” By 2030, NFT artists will be “among the most famous and successful contemporary artists.”
The firm continued:
“In order to put our money where our mouth is, we will actively support the NFT art scene by launching a corporate NFT art collection. Practically speaking, it means we will acquire and commission NFT artworks that have cultural significance along with social, historic, scientific and aesthetic values.”
For more details, check here.