Operative Intelligence Secures $3.5M to Enhance Enterprise Contact Centers

Operative Intelligence, which claims to be the first purpose-built Demand-Insights-as-a-Service platform, raised $3.5 million in a seed funding round “to significantly expand its team and scale its customer intelligence product capabilities for the world’s leading enterprise companies.”

The investment round was “led by Bonfire Ventures with additional participation from Wonder Ventures.”

The Operative Intelligence platform “arms contact centers and business leaders with irrefutable data to make meaningful changes in the way they serve customers as an organization, tied directly to bottom line revenue.”

By pairing deep domain expertise with industry leading technology, Operative Intelligence enables businesses “to discover the true needs of their customers, powering better decision making faster, and at scale.”

Operative Intelligence was “founded in 2019 by brothers Peter and James Iansek, who recognized the $100 billion-dollar market problem that plagued contact centers and teams who operate them.”

They saw “how contact center’s perception of what customers want do not necessarily reflect the reality of what they need, which results in consumers experiencing long wait times, poor inquiry resolution, and non-intuitive phone trees.”

Peter Iansek, Co-founder and CEO of Operative Intelligence, said:

“We’re proud to have bootstrapped the company from an idea to an end-to-end production stack, serving customers globally since day one. This latest investment will allow us to accommodate our rapid growth projections and propel our journey to help thousands of organizations to unlock the true value of their customer service interactions, at scale.”

James Iansek, Co-Founder and CPO at OI, remarked:

“It’s staggering to think that there’s over $49 billion in pure waste every year in customer service that’s just re-work in the US alone. I had a hypothesis we could leverage machines and software to unlock the insight needed to fill the gap for businesses and Pete knew what it took to get a startup off the ground; we both knew we had to give it a go.”

Today, the platform has “capitalized on its early momentum and aims to continue to work with some of the biggest companies in the world and to help them unlock the reality of their customer’s needs at scale and drive data-based continuous improvement around those exact needs, systematically.”

Mark Mullen, Managing Director at Bonfire Ventures, remarked:

“We are delighted to be supporting Operative Intelliegence’s mission to modernize contact center solutions and have seen the impressive strides they’ve made with their enterprise customers. James and Peter have built an intuitive solution to improve the customer experience at a time where needs are heightened. We look forward to their next moves to utilize AI technology to reshape an untapped space.”

As noted in the update, Operative Intelligence is “the first purpose-built Demand-Insights-as-a-Service platform transforming the way customer contact centers work.”

The platform “utilizes AI technology to classify the root cause reasons why customers contact support at scale and arms leaders with eye-opening intelligence to systematically improve how they service customers.”

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