Fintech Firms Froda, Treyd to Offer Merchants Growth Financing

Two of Sweden’s “fastest-growing” Fintech companies are joining forces in a partnership “to provide easier and more accessible growth financing for retailers that import goods.”

A unique, simple, and completely digital credit scoring process “enables small and medium-sized businesses to quickly get financing with fair terms and rates.” The partnership “will launch in Sweden and the UK, with the ambition to expand across Europe.”

Both Froda and Treyd claim that they “have grown immensely the past few years, thanks to their financing solutions for growing companies.”

As opposed to bigger companies, small and medium-sized retailers “lack easy access to capital – a critical component for growth.” Treyd now “becomes the first partner to join Froda’s new solution Embedded financing, an API-based loan engine which through smart credit-scoring algorithms and technical integration increases predictability, scalability, and flexibility in the end-product.”

Peter Beckman, CEO at Treyd, said:

“We share the vision of helping small and medium-sized businesses grow. Our solution, with Froda as a financier, can help even more retailers by letting them sell first and pay the suppliers later, while maintaining working capital for use in operations in order to grow.”

As noted in the update:

“The past year, both Froda and Treyd have seen immense growth by 100 percent and 700 percent respectively. The partnership enables the two companies to scale up operations, as both Froda’s and Treyd’s financing solutions become available to even more retailers through the launch in Sweden and the UK in the first quarter of 2023, with the ambition to expand across Europe.”

Olle Lundin, CEO at Froda, remarked:

“With Embedded financing, we can help fast-growing companies offer flexible financing solutions to their customers. Before we received our credit institute license from the Swedish FSA, the lack of smart and flexible capital was stopping us from growing as fast as we wanted. Now, we can help Treyd avoid the same challenge. We are happy to launch this product together with Treyd, as they share our vision to better help small and medium-sized businesses.”

As mentioned in the announcement, Froda was “founded in 2015 with a clear vision: to revolutionize the banking experience for entrepreneurs and small-business owners, by making it easy and affordable for them to invest in their ideas.”

Through digitalization of the entire application process, Froda has “made it possible to offer financing with great rates and terms to even more businesses, with solutions that are tailored specifically to them and their unique situation.”

Froda is “one of the fastest-growing tech companies in Sweden, having helped over 50,000 customers on their growth journeys.”

Froda is “a regulated credit institution under the supervision of Finansinspektionen (the Swedish Financial Supervisory Authority).”

As noted in a blog post, Treyd is “a fintech company that helps merchants grow by selling first and paying suppliers later.”

With a simple and accessible financing solution for purchasing inventory, merchants “can get better supplier terms, free up working capital to invest in growth and switch to cheaper and greener freight options.”

Treyd reportedly “has 52 employees with head office in Stockholm and offices in London and Cairo.”

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