WealthKernel has partnered with tendy, an educational investment platform for UK teens, according to a company statement. tendy will leverage WealthKernal’s trading and custody services that provide investing in stocks and ETFs.
By using tendy, parents can get their children to start investing at a young age, establishing habits that can remain throughout their life. tendy founders believe that some investment platforms that target younger investors encourage risky decisions. tendy offers educational features to improve financial literacy, encouraging prudent investment decisions.
Founded by Jamie Collie, CEO, and Alex Bonnet, CTO, trendy aims to power its investing services using WealthKernal with a planned launch of its app in early 2023 to over 5000 customers on their waitlist.
Karan Shanmugarajah, CEO of WealthKernel, said that it is critical for children to understand how to save and invest:
“The aim is to encourage discussion around the way we manage money – and a key focus is enabling children and young people to develop good money habits. We at WealthKernel are very excited to see companies like tendy build the infrastructure and services that allow young investors to actively engage in investing in a safe, informed and regulated manner. “
Collie claims their platform is the first educational investing platform for UK teens.
“Our mission is to bring responsible investing to the next generation. WealthKernel was the natural choice for us given their stellar reputation for powering disruptive fintech platforms. WealthKernel has been a fantastic partner throughout the process so far and we are looking forward to working together as we grow over the long term.”
WealthKernel is authorized and regulated by the Financial Conduct Authority.
