Mastercard Announces Web3 Program to Develop Emerging Musical Artists in Digital Economy

The Mastercard Artist Accelerator will harness Web3 technologies on the Polygon blockchain, “forging new territory by connecting artists with mentors and fans in an exclusive development program”

Mastercard (NYSE: MA) extended its growing music footprint “with the launch of the Web3-based Mastercard Artist Accelerator program.”

Web3’s capabilities “have the potential to open a new dimension for music content creation, collaboration and ownership; however, this nascent space has yet to fully deliver—particularly for emerging artists.”

The Mastercard Artist Accelerator will “connect select artists from around the world with notable mentors and a dynamic fanbase as they learn and create in Web3.” The program culminates later in 2023 “with a livestreamed artist showcase.”

Kicking off in spring 2023, the Mastercard Artist Accelerator will “prepare five emerging artists—such as musicians, DJs, producers—with the tools, skills, and access to forge their own musical paths in the digital economy.”

The artists will “gain exclusive access to special events, music releases and more.” A first-of-its-kind curriculum will “teach the artists how to build (and own) their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing an engaged community.”

Designed as a space for creators to come together and grow their music communities, the Mastercard Artist Accelerator also “invites fans to have a seat at the table.”

The Mastercard Music Pass, “a limited edition NFT, will give holders access to the exclusive Web3 x Music educational materials, unique resources through our collaborations and priceless experiences – in real life and the metaverse.”

With this token, fans can “join the platform and learn alongside artists to sharpen their own tools and knowledge of the space.”

Raja Rajamannar, Mastercard Chief Marketing and Communications Officer, said:

“Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in. With the Mastercard Artist Accelerator, we are expanding access and driving connections further with cutting-edge Web3 technology. Our vision is to bridge passion and purpose, spotlighting amazing emerging artists and creating an interactive community that allows participants to learn, experiment and grow together.”

Raja announced the Mastercard Artist Accelerator “from the stage at the Consumer Electronics Show [on January 6] with Polygon Studios.”

Mastercard has “tapped the Polygon blockchain to power these fan-driven artist experiences.”

Ryan Wyatt, CEO of Polygon Studios, remarked:

“Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms. The Mastercard Artist Accelerator not only shows the power of brands embracing this new space, it provides tools that can educate consumers on how to participate. This is an important step forward in opening up the benefits of Web3 to more people.”

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