Tide, the UK’s business banking platform, has announced the appointment of Vinay Ramani to the new role of Chief Product Officer.
Vinay will drive Tide’s vision “for its global product strategy, broaden Tide’s small business-focused offering in the UK and India, and progress Tide’s members’ experience as it internationalises.”
Vinay joins Tide “from NASDAQ-listed Meta, where he was Product Director of AR Development Tools and Ecosystems, based in London.” Before Meta, Vinay held the role of Chief Product Officer “at Pipedrive where he led Product, Data, Design, Research and Product Marketing.”
At Pipedrive, Vinay’s work helped “to grow the company to a $1.6 bn exit and majority acquisition by Vista in 2020.”
Before Pipedrive, Vinay was “responsible for product organization at Uber, amidst the ride-hailing company’s entry into China, India, and Latin America.”
Vinay will “become a member of Tide’s Executive Leadership team. He will work closely with Tide’s Chief Technology Officer, Guy Duncan, to advance Tide’s vision of becoming the world’s leading business financial platform.”
Vinay will “report to Tide’s CEO Oliver Prill.”
Oliver Prill, CEO of Tide, said:
“As Tide expands globally, we are excited that Vinay is joining our team. He brings a wealth of experience from some of the world’s best-known technology companies. With his laser focus on product development combined with his knowledge of international expansion, we believe Vinay will take Tide into the next stage of its development and help grow our membership base.”
Vinay Ramani, CPO of Tide said:
“I’m delighted to join Tide at this critical juncture in its plans to internationalise. Working with the Executive team and the Product and design area, I look forward to diversifying and scaling Tide’s product offering to its around 475,000 Member base in the UK, and in India where we recently launched a live app. Small businesses deserve an enriched and varied product offering and I’m confident that we can provide this enhanced experience to them at scale.’’
Founded in 2015 and launched in 2017, London-based Tide claims it is now “the leading business financial platform in the UK. Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable administrative solutions.”
Tide claims it “has around 475,000 SME members in the UK (over 8% market share).”
Tide has been “funded by Anthemis, Apax Digital, Augmentum, Creandum, Goodwater, Jigsaw, Latitude, LocalGlobe, Passion Capital, SBI Group, SpeedInvest and Tencent, amongst others.”