Embedded Financial Solutions Provider Cross River, Pay.com to Create Payments Platform for Businesses

Cross River Bank, a technology infrastructure provider that offers embedded financial solutions, announced a new partnership with U.K. based Pay.com.

This partnership will “enhance and expand Pay.com’s automated payment platform into the U.S. and drive additional growth opportunities.”

Gilles Gade, Founder, President and CEO of Cross River, said:

“Cross River’s comprehensive compliance, payments and technology infrastructure increases the safety, efficiency and scalability that our partners have come to expect. Our partnership with Pay.com enables them to scale and reach new markets.”

The partnership “enables Pay.com’s current and future merchants to accept multiple payment methods, such as credit and debit cards, as well as alternative payment methods such as digital wallets, ACH transfers and more, all via Cross River’s one-stop-shop.”

Cross River’s API infrastructure “provides Pay.com the ability to streamline and provide customer-centric payments capabilities, facilitating closed loop embedded financial solutions for merchants and businesses.”

Assaf Cohen, CEO of Pay.com, said:

“Our partnership with Cross River is a testament to our commitment to providing merchants with a comprehensive payment solution. With their regulatory infrastructure and expertise in embedded finance, we can scale our business and offer merchants access to the latest payment technologies.”

According to Verified Market Research, the embedded finance market size is “expected to grow to $6.943 trillion by 2030, and fintechs are in need of simplified embedded finance systems that deliver exceptional customer experiences.”

Cross River and Pay.com lead “with a solution-driven approach and have been partners since July 2022.”

Cross River’s expertise, technology and regulatory infrastructure will “help build and scale Pay.com’s business in the U.S., providing increased capabilities for businesses.”

As reported last year, Cross River Bank, an infrastructure provider that offers embedded financial solutions, announced a new collaboration with American Express that “allows Cross River to issue credit cards on behalf of fintechs on the American Express network.”

Gilles Gade, Founder, President and CEO of Cross River, said (last year):

“Collaborating with American Express enables Cross River to provide additional optionality for our partners and their consumers. Our expanded payments and technology infrastructure increases efficiency and the scalability that our partners have come to expect.”

The addition of the American Express network “provides fintechs with access to select American Express benefits, along with enhanced value and a seamless experience when issuing with Cross River.”


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