Gainy and DriveWealth, have partnered on an auto trading platform targeting the emerging Gen Z market, according to a statement by the company.
Gainy is a Fintech startup that is an SEC-registered investment advisor. Its mission is to simplify financial decisions by providing easy-to-understand financial tools.
DriveWealth is a global Fintech providing fractional equities trading, partnering with more than 100 partners around the world.
Boris Dus, Gainy’s CEO, said they were looking for a partner to advance their mission, and DriveWealth provides the solutions they wanted.
Gainy states that its Thematic Trading Fractionals (TTFs) platform offers a solution for active investors who may not have the time or expertise for extensive stock research. Their tools offer users over 70 model portfolios based on various characteristics. Mikhail Stukalo, CFA, Chief Investment Officer at Gainy, believes that many retail investors want a hands on approach but do not have the time for in-depth research. Stukalo says their goal is to make the investment process easier.
TFFs can be purchased with a single click, including auto rebalancing or “auto-pilot investing.”
“Throughout the retail revolution, we’ve seen a surge of investors trading for the first time through our platform, and in the first half of 2022 alone, over 30% of accounts were opened by Gen Z investors,” said Harry Temkin, DriveWealth’s Chief Information Officer.