Chime is pleased to announce that Nick Fairbairn has joined the company as VP of Product Marketing.
Nick reportedly “brings a wealth of experience to the role, having served as the former CMO of Gabi andr Sr. Director of Acquisition then later VP of Brand Marketing at Dollar Shave Club.”
In his new role at Chime, Nick will “lead the product positioning efforts across Chime’s entire portfolio.” This includes “developing go-to-market plans that deliver clear, compelling, and differentiated propositions in a highly competitive marketplace.”
Prior to joining Chime, Nick helped “scale Gabi’s business by more than 500% in less than two years.”
He also “led the team through its 2021 Experian acquisition and integration and served as VP & GM of Insurance and Auto at Experian post-acquisition, where his business unit delivered double-digit employee NPS growth and triple-digit revenue growth.”
Nick has also “held marketing leadership roles at Le Tote and ProFlowers, and was one of the early marketers at Dollar Shave Club, where he helped build the team and scale the business to its $1B exit to Unilever.”
Nick Fairbairn stated:
“I’ve been inspired by Chime’s brand and mission for the past few years,” Nick said. “It’s time the industry’s incentives align with the needs of most Americans. Chime is solving members’ most critical financial pain points. I’m thrilled to have the opportunity to make an impact in this next chapter of Chime.”
Vineet Mehra, Chime’s CMO, is also thrilled to have Nick on board.
“Nick is an award-winning, data-driven, customer-obsessed marketing leader with a passion for disrupting categories,” he said. “We’re excited to have him at the helm of our product marketing strategy and team.”
As noted in the update, Chime is “a financial technology company founded on the premise that basic banking services should be helpful, easy, and free.”
Chime aims “to profit with consumers not from them and has a business model that doesn’t rely on consumer fees such as overdraft, monthly service, or minimum balance fees.”
As clarified in the update, Chime is “a consumer fintech company and not a bank so we should not be referred to as ‘Chime Bank’.”
Chime partners with The Bancorp Bank, N.A. and Stride Bank, N.A., Members FDIC, that “power the bank accounts used by Chime Members.”