Fintech Adyen Brings Unified Commerce to Malaysia with In-Store Payments Solutions

Adyen (AMS: ADYEN), the global financial technology platform of “choice” for major businesses, launches its Unified Commerce solution in Malaysia to help businesses flexibly meet ever-evolving consumer expectations.

Powered by Adyen’s single platform, Unified Commerce gives businesses end-to-end control of transactions across sales channels (online, in-app, and in-store), “effectively breaking down traditional commerce silos to equip Malaysian businesses with a richer understanding of their consumers in a single overview.”

The launch of Unified Commerce in Malaysia “comes at a time when the Malaysian market – more than any other in Asia Pacific (APAC) – is ready to embrace flexible, cross-channel journeys,” as revealed by Adyen’s 2022 Malaysia Retail Report.

Businesses who are “able to aptly respond to these trends stand to benefit, with the same study finding that 77% of businesses grew their revenue by at least 20% by allowing their customers to shop easily across online and offline channels.”

Warren Hayashi, President of Adyen, APAC, said:

“We’ve always been a strategic partner in helping businesses realize their ambitions – increasingly so, as the modern consumer becomes channel-agnostic. This is why we’re excited to bring Unified Commerce to Malaysia. With our single platform, businesses can get a central overview of payments data from all sales touch points, thus drawing invaluable insights about their customers’ preferences. Shoppers in Malaysia are highly discerning and eager to embrace the flexibility of multi-channel payments, and we’re pleased to support brands to meet these changing demands as they grow their business.”

Lee Soon Yean, the new Country Manager of Malaysia at Adyen said:

“I look forward to leading the company’s growth in the market. Our experience with a global, well-diversified merchant base means that we’re well-versed with the challenges retailers typically face. Knowing these, we’ve built a single platform that addresses these pain points, and to benefit all merchants. Whether it’s a homegrown enterprise looking to expand overseas, or a global retailer looking to set up shop here, we can help merchants create seamless consumer experiences that uplift conversions and drive revenue growth.”

As noted in the update, Adyen is “the financial technology platform of choice for leading companies.”

By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen “helps businesses achieve their ambitions faster.”

With offices around the world, Adyen works “with the likes of Facebook, Uber, H&M, eBay, and Microsoft.”

The launch of unified commerce in Malaysia “as described in this update underlines Adyen’s continuous expansion and growth in new markets as part of its ordinary course of business.”

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