Malaysia: Maybank Introduces Savings Campaign Providing Opportunities to Donate to Charity

Maybank & Maybank Islamic have launched the You Save & Pledge, We Donate #ForYou campaign, which is described as “a unique, first-of-its-kind savings campaign that offers customers both the opportunity to win cash prizes as well as a chance to donate to charitable organizations.”

This crowdsourcing campaign is aimed “to encourage the public to save and grow their funds while at the same time make a positive impact to society by pledging their support to unlock donations to selected organizations under MaybankHeart.”

The You Save & Pledge, We Donate #ForYou campaign is also “part of the Bank’s overarching Group-wide Ramadhan campaign entitled ‘Kongsi Kebaikan Bersama Maybank’ with the intent to encourage individuals and communities to commit acts of good together and for one another for shared prosperity.”

This is also “in line with Maybank’s Humanising mission that promotes ethical practices for responsible and inclusive growth for all.”

Datuk Hamirullah Boorhan, Head, Community Financial Services Malaysia said:

“Time and again, we saw how Malaysians have come together and reached out to help the less fortunate and as a Bank that is truly at the heart of the community, we too, have been standing by our customers through the good and even more so, through the challenging times. This unique campaign is a testament to our unequivocal support towards the needy by donating to charitable organisations, through MaybankHeart as well as our customers, by rewarding them for their support.”

Meanwhile, Dato’ Mohamed Rafique Merican, CEO of Maybank Islamic said:

“We want to take this opportunity, especially during the holy month of Ramadan to contribute meaningfully to the society. In this respect, every contribution counts, big or small, where the public can collectively pledge their commitments to the campaign and help unlock more donations for Community Empowerment and Education initiatives identified by MaybankHeart. This is also part of Maybank’s initiative to do good for the community as we encourage the public to join us on this journey to donate to their charities of choice.”

The campaign “commenced from 1st March 2023 and will run until 31st July 2023 where customers can pledge and register on Maybank2u.”

During this period, customers “who save and grow their funds through their participating Maybank conventional and Shariah-compliant savings, current and investment accounts stand to win from a pool of up to RM100,000 in cash prizes.”

For the public who wish to participate and qualify for this campaign, “they can proceed to open a Maybank or Maybank Islamic account online via Maybank2u or at the nearest Maybank or Maybank Islamic branch.”

Through this campaign, Maybank will “contribute up to RM100,000 to assist selected NGOs under MaybankHeart based on the number of pledges from the public.”

The NGOs identified “are SOLS 24/7, Hospis Malaysia, Pertubuhan Kebajikan Nourish Malaysia, and Food Aid Foundation and donations will be channeled through MaybankHeart to support their initiatives in offering free employment skill classes to B40 communities, purchasing medical supplies for patients with palliative care needs, providing nutritional food packs for underprivileged schoolchildren and families, and supplying healthy cooked meals to low-income families in low-cost housing areas respectively.”

In the past, Maybank has “launched similar successful campaigns from 2020 and saw the success of the collective efforts by our customers in creating a positive impact.”

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