Going Public, a series focused on entrepreneurship and capital formation has signed an agreement to stream the series on a dedicated partner page on MarketWatch later this year. MarketWatch is part of Dow Jones, the company that publishes WJS.com, Barrons, and more. While hosted on MarketWatch, the deal expects to see traffic driven from other brands with a guarantee in place.
Darren Marble, Executive Producer of the series as well as the founder of Issuance, said they are delighted in the next phase of their development:
“We’ve created a new category at the intersection of finance and entertainment, and the team at Dow Jones is fundamentally aligned with our mission to enrich the financial education landscape with an innovative approach.”
This is the second year of Going Public, with the first season working with Enterpreneur. The series is described as the “first of its kind” video program that chronicles the odyssey of companies that have passed their Series A round – or firms that are beyond Seed stage funding. The series will stream exclusively on MarketWatch in 2023.
Season 2 is said to be tied to the company’s new broker-dealer, Crush Securities LLC.
Jeff Warford, client partner of financial services at Dow Jones, said that MarketWatch is the ideal destination because of its engaged audience of investors.
“The entrepreneurs and businesses featured make for a very entertaining experience, with the added bonus of being able to invest directly.”
Going Public will allow individuals to watch the program as well as decide to invest if they deem the securities offer merits an investment.