Insurtech: Donegal Insurance Group to Transition to Hi Marley Insurance Cloud

Hi Marley, creators of the only insurance-focused collaboration platform powered by SMS, is proud to announce its partnership with Donegal Insurance Group.

With its current partner shutting down on December 1, 2023, Donegal needed “an alternative SMS communication solution.”

After a competitive evaluation process, Donegal selected Hi Marley “as its new platform because of its insurance focus, ability to seamlessly integrate with Donegal’s claim system of record, Guidewire ClaimCenter and purpose-built features like Coaching capabilities.”

The Hi Marley Insurance Cloud will allow Donegal “to streamline communications, improve the claims experience and enhance customer service.”

Headquartered in Marietta, Pennsylvania, Donegal “offers property and casualty insurance in 23 states, distributed exclusively through a network of independent agents.”

Donegal’s success as a leading regional P&C insurance provider “for more than 130 years is due to its steadfast focus on being There when it matters most.”

The Hi Marley Insurance Cloud allows Donegal adjusters to communicate with insureds via text messaging, helping Donegal continue this commitment by “ensuring policyholders can reach their adjusters when and where they need them.”

Bill Folmar, Senior Vice President of Claims at Donegal Insurance Group, said:

“We’ve already experienced the benefits of text messaging; we ultimately selected Hi Marley because it’s built for insurance, and we knew it would improve the claims experience for both our adjusters and policyholders. The transition to Hi Marley was seamless and allowed us to continue to offer our customers communication options and elevated customer service.”

At Donegal, employee engagement and satisfaction are paramount. To ensure everyone saw the value in Hi Marley, Donegal adjusters participated “in various demo sessions and had the opportunity to ask questions and receive hands-on experience.”

Pete Walkup, Donegal’s Vice President of Claims Operations, said:

“Hi Marley offers purpose-built functionality that will help us improve our communication and collaboration across claims. Our adjusters saw immediate value in features like automated transcript uploads to claim files and the ability to send and receive photos, video and other media, that would help tremendously in their day-to-day responsibilities, streamlining workflows and increasing efficiencies.”

Donegal plans to complete the integration with Guidewire ClaimCenter this summer.

As noted in the update, Donegal Insurance Group “provides property and casualty insurance products through a network of independent agents in 23 states across several regions of the U.S. Headquartered in Marietta, Pa., Donegal has been in the insurance business for more than 130 years.”

As mentioned in the announcement, Hi Marley is “the intelligent communication and collaboration platform for the insurance industry.”

Built by people who know and love insurance, the platform “enables hassle-free texting across the entire ecosystem, empowering insurance professionals and delighting policyholders.”

Hi Marley’s analytics aim to “deliver novel insights that fuel continuous improvement.”

The solution is built “for the enterprise – fast to deploy, easy to use and seamlessly integrates with other core systems.”

Hi Marley is empowering the world’s insurance carriers “to reinvent the customer and employee experience.”


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