Bluevine, the provider of small business banking solutions, today announced the appointment of Kevin McLaughlin as the company’s new Senior Director of PR & Communications.
McLaughlin is said to be “a seasoned communications leader and marketing strategist with significant expertise supporting financial services and technology companies.”
He joins Bluevine “from ICR Strategic Communications and Advisory, where he served for over 5 years as a Managing Director in its Technology and Modern Mobility PR group, where he led ongoing programs along with IPOs and Mergers for fintechs and enterprise technology companies such as Marqeta, Stone, Paysafe, Nuvei, Paya, Dynatrace, Instructure, and more.”
Prior, McLaughlin has “spent 15 years as Principal of Resound Marketing, a PR and integrated marketing firm he co-founded that supports both B2B and consumer brands, working with the likes of Oracle, Adobe, LendingTree, 2U, Treasure Data, MassMutual, Polaroid, Altec Lansing, TerraCycle, and the New Jersey Economic Development Authority (NJEDA).”
Eyal Lifshitz, CEO of Bluevine, said:
“Kevin is an impressive and accomplished communicator well-equipped to share Bluevine’s and, most importantly, our customers’ stories with the world. The Bluevine team has worked incredibly hard over the company’s 10 year legacy to create a better banking experience for small businesses everywhere. Kevin’s combination of business and communications acumen will be central to bringing greater awareness to the stories of how we are empowering hardworking entrepreneurs to succeed with better financial tools. We’re thrilled to have him join the team.”
Bluevine is reportedly “experiencing rapid growth as entrepreneurs flock to start small businesses in record numbers, necessitating reliable, transparent, and purpose-built banking products.”
The company recently “announced an international bill-pay solution in partnership with Wise to help Bluevine customers grow and scale beyond borders, and plans to launch additional new products and services for its customers this year.”
McLaughlin remarked:
“My own experience co-founding and scaling a business showed me the unwavering commitment and grit that small business owners and entrepreneurs need to show up with every day, in order to succeed. So I truly appreciate and respect the mission of Bluevine. I genuinely believe Bluevine is poised to become a generational company, reshaping SMB banking. I am excited to join the team and help showcase the industry-leading work we’re doing to uplift small businesses and their teams, who ultimately bring positive social and economic impact to the communities they serve.”
McLaughlin holds “a BA in Economics from Princeton University, and is an active member of the Princeton Alumni Schools Committee.”
He will sit “in Jersey City, N.J., at Bluevine’s new headquarters, unveiled in early 2023.”