Global Fintech Backbase Strengthens North America Enterprise Team with Key Appointments

Backbase, a global Fintech company and creators of a unified Engagement Banking Platform that improves every aspect of the customer and member experience, announced multiple new hires to its Enterprise team in North America.

The addition of these skilled professionals shows Backbase’s dedication “to the critical market of enterprise fintech and financial services, bringing extensive experience across banking, operations, technology and sales.”

Backbase puts large North American banks “in control of advancing their technology journeys through a unified platform paired with human support to address evolving digital requirements.”

Backbase operates as “a strategic long-term partner to banks and financial institutions across the US and Canada, enabling them to cultivate long-term relationships with customers.”

Jouk Pleiter, CEO and founder of Backbase, said:

“Our new executive hires bring a wealth of experience to Backbase, having achieved remarkable outcomes while leading sales teams at prominent organizations. Our focus is on redefining banking centered around the customer. These valuable additions will accelerate our efforts to deliver the best possible customer experience and outcomes for our clients and partners in North America.”

The Enterprise North American team welcomes the following professionals:

  • Rich Kiel joins as Managing Director and Head of Enterprise Sales for the North American region. In this role, Kiel will be responsible for driving strategy, overseeing operations, and ensuring successful implementations to meet the business and revenue objectives of the region. Kiel has held key leadership positions at prominent financial institutions such as KX, UBS Asset Management, Refinitiv/Thomson Reuters, JPMorgan,Merrill Lynch, and Salomon Smith Barney (now Citigroup).
  • Joey Bachstein joins as Director of Strategic Accounts. Having held various leadership roles at Salesforce and IBM, Bachstein has a track record of achieving targets and driving annual revenue growth. In his new role, Bachstein will focus on cultivating strategic relationships and identifying new opportunities with both prospective and existing customers.
  • Patrick Ream joins as the Director of Strategic Accounts, assuming a crucial role in advancing growth within Backbase’s enterprise banking and financial service sector. He brings his deep expertise and experience from firms such as Fiserv and Corillian to the team. Ream’s primary responsibility will involve supporting existing clients while identifying and capitalizing on new sales opportunities to enable businesses to undergo digital banking transformation seamlessly.

Kiel said:

“As the push for digital transformation in the banking sector continues, there is growing demand for a hyper-personalized approach to cater to customers’ unique financial requirements. With evolving customer needs, we see tremendous opportunities to increase our footprint while enabling our clients to drive innovation for their own clients and members. Joey and Patrick are seasoned leaders who will contribute significantly to driving growth and implementing innovative solutions in collaboration with our clients and partners to help us realize our vision of re-architecting banking around the customer.”

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