AXA Hong Kong and Macau and CoverGo, an Insurance SaaS Core Platform, to Improve its CX

AXA Hong Kong and Macau (AXA) announced its collaboration with CoverGo, the global no-code insurance SaaS core platform for health, life, and P&C, “to improve AXA’s general insurance ecosystem in Hong Kong.”

With the advanced technology supported by CoverGo, AXA will “use the insurtech’s platform for general insurance related products to increase its speed to market and improve customer experience, achieving optimal efficiency.”

The CoverGo’s platform is modern and scalable.

Its API-driven approach “allows easy integration to AXA existing system, helping AXA to set the stage for future digital transformation and improvements across different lines of business and products.”

Kenneth Lai, Chief General Insurance Officer of AXA Hong Kong and Macau, said:

“As digital transformation has become a prevalent market trend, we are excited to collaborate with CoverGo to bolster our digitalisation endeavours. By utilising the digital distribution platform, we can enhance our capabilities and achieve a faster time-to-market, resulting in added value for our business. Looking ahead, we will maintain our position as the No. 1 General Insurer in Hong Kong by continuously delivering outstanding products and services to our valued customers.”

Tomas Holub, Founder & CEO of CoverGo, said:

“We are delighted to assist AXA on their journey towards digital transformation. AXA has shown a clear commitment to digitising and streamlining its insurance ecosystem in an efficient and scalable way using CoverGo’s cutting-edge no-code core insurance platform. It’s also a validation of CoverGo’s insurance capabilities, with leading insurers across the globe adopting our platform. We look forward to growing our collaboration with AXA across many products and markets.”

AXA’s newly-launched SmartHelper Plus, “a comprehensive insurance plan that provides extensive support for foreign domestic helpers, as well as protection plans for local domestic helpers and postnatal care helpers, is the first product available on the platform.”

As noted in the update, AXA Hong Kong and Macau is “a member of the AXA Group, a leading global insurer with presence in 51 markets and serving 93 million customers worldwide. Our purpose is to act for human progress by protecting what matters.”

As one of the most diversified insurers in Hong Kong, they aim to “offer integrated solutions across Life, Health and General Insurance.”

They claim to be “the largest General Insurance provider and a major Health and Employee Benefits provider.”

Their aim is “to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve.”



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Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Oct 26, 2026 vs Jan 1, 2025 - Oct 26, 2025

Share this graph
Number of Filings131Prior 126 +4.0%
Target Raise, Total$3.40BPrior $3.54B -3.9%
This YTDYear priorChange
Filings 131 126 +4.0%
Target raise $3.40B $3.54B -3.9%

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Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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