Latin America: Fintechs EBANX, Nubank to Leverage NuPay for Cross-Border Digital Commerce

EBANX, a global fintech specializing in payments for rising markets, and Nubank, one of the world’s largest digital financial services platforms, announced a partnership to offer a new alternative payment method for international purchases, NuPay, a payment method developed by Nubank (NYSE: NU).

The partnership will “allow more than 1,600 of EBANX’s global merchants to make NuPay available as a new payment method for their customers.”

Available to more than 75 million Nubank customers in Brazil, NuPay offers a faster, more convenient payment experience.

By choosing NuPay at checkout, the customer is “redirected to the bank’s app to complete the purchase, without having to provide credit card data every time a new purchase is made on the online store’s website or app.”

The payment method also “allows purchases to be paid in up to 12 installments.”

Erika Daguani, VP of Product at EBANX, said:

“EBANX’s partnership with Nubank provides and expands access for millions of Brazilians to the global digital economy by enabling international companies to offer their customers in Brazil a seamless and secure international shopping payment experience directly through the bank application that these consumers already know and trust.” 

Lívia Chanes, leader of Nubank’s operations in Brazil, said:

“Through this integration, large global brands will be able to offer this payment method to their consumers in Brazil, expanding the opportunity to take NuPay as a recurring and automatic payment method to other online services, such as those that require a subscription,” 

With NuPay, Nubank offers, depending “on the user’s profile and credit score, extra limits for different purchases.”

With this, the user can buy products or services at merchants “that offer this payment option without using up their credit limit on the Nubank card.”

Localized payments to address Latin America’s digital commerce

Latin America is “a hyper-growth online market, with digital verticals such as SaaS/cloud, digital ads, and online retail growing well ahead of the global average, at CAGRs of 28%, 25%, and 19%, respectively, through 2026, according to EBANX’s data analysis.”

The boom in digital commerce has “brought new payment challenges and the urgency for localized payment strategies since the region’s population are heavy users of alternative payment methods to credit and debit cards.”

Alternative payments already account “for 39% of the total digital commerce volume in the region.”

Daguani added:

“Latin America is one of the fastest-growing digital markets in the world, a melting pot of opportunities for all digital verticals, from retail to the SaaS/cloud market. And the most efficient way to address these opportunities is through a localized and diversified payments strategy, tailored to the region’s needs and consumer preferences,”

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