Anura Solutions, LLC, an ad fraud solution company, announces its successful completion of its SOC 2 Type 1 audit for 2023.
This achievement demonstrates Anura’s dedication to “maintaining the highest standards of data security, operational excellence, and customer trust.”
Beth Kahn, Co-Founder and CFO of Anura, said:
“Securing our SOC 2 compliance isn’t just about checking a box; it’s about forging a transparent bond of trust, ensuring our clients can confidently depend on our processes every step of the way.”
The SOC 2 audit was reportedly “conducted by leading compliance assessor A-LIGN, a technology-enabled security and compliance partner trusted by more than 2,500 global organizations to help mitigate cybersecurity risks.”
Rich Kahn, Co-Founder and CEO of Anura, said:
“We take pride in completing the SOC 2 Audit this year. It proves our unwavering adherence to delivering top-tier solutions that shield our clients from fraud. People like to know you’re taking care of their data, as always, we have a firm commitment to upholding ethical benchmarks within our industry.”
Established by the American Institute of Certified Public Accountants (AICPA), the SOC 2 examination is designed “for organizations of any size, regardless of industry and scope, to ensure the personal assets of their potential and existing customers are protected.”
SOC 2 reports are recognized globally and affirm “that a company’s infrastructure, software, people, data, policies, procedures, and operations have been formally reviewed.”
Stephanie Oyler-Rankin, SOC Practice Lead at A-LIGN, said:
“A SOC 2 audit is a statement about an organization’s commitment to protecting their information. As a trusted third-party assessment firm, A-LIGN independently evaluates client data processes and procedures, governance on internal controls and security posture. Anura’s SOC 2 report validates its commitment to data security and protection, as well as compliance with critical standards to mitigate cybersecurity threats.”
Anura claims it is “a leading provider of ad fraud detection designed to improve digital advertising campaign performance by accurately exposing bots, malware, and human fraud in real-time.”
Anura has continuously “optimized its platform over the years by analyzing customer conversion data and hundreds of other relevant data points.”
The cumulative intelligence “built into the platform over almost two decades can easily pinpoint the source of fraud with remarkable accuracy.”
Anura’s integration offers complete transparency with a full analytics dashboard to identify bad traffic “using a variety of metrics.”
Anura’s solution mitigates ad fraud “allowing advertisers to invest more resources towards growing their business.”
The Anura solution works “to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.”