Money News Network and Magnifi announced a “first-of-its-kind” podcast, “Money Assistant,” hosted by financial expert Nicole Lapin and the voice of Magnifi’s AI-powered investing assistant.
This collaboration promises to improve “the way listeners engage with personal finance, offering a fresh blend of human expertise and artificial intelligence insights.”
Hosted by Nicole Lapin, Money Assistant aims “to bring actionable financial guidance to those who need it most, demystify complex money matters, and inspire financial confidence.”
To accomplish this mission, Lapin will sit down with someone who “has faced a real-life financial challenge, and help them strategize to meet a financial milestone.”
With the goal of giving access to tools and resources that have traditionally only been available to the wealthy, Lapin is joined on the show by an “AI” version of herself, “relaying the guidance from Magnifi’s advanced artificial intelligence technology.”
Nicole Lapin’s knowledge and experience in the world of finance combined with the AI capabilities of Magnifi will “provide a fresh and innovative approach to helping people navigate their financial journey.” Through Money Assistant, Money News Network and Magnifi aim to bring “invaluable financial resources to all.”
Tom Van Horn, COO of Magnifi, said:
“Enabling more people to understand and benefit from the power of informed, responsible investing has always been our northstar for Magnifi. With Money Assistant, we’re able to take another big step toward helping Americans see how financially capable they truly are and recognize they’re not alone as they try to unlock their financial goals — much in the same way Nicole Lapin has done in so many of her other endeavors.”
The collaboration signifies a partnership “dedicated to enhancing financial literacy and accessibility.” Money Assistant will provide listeners “with an intimate view into the financial questions so many struggle with and a deeper understanding of how AI can help them get personalized guidance and recommendations for their own unique financial situations.”
Money Assistant is available “on major podcast platforms, including Apple, Spotify, Google Podcasts, and wherever podcasts are found.”
As covered, Magnifi, is “a consumer-focused marketplace that delivers investment personalization through next-gen intelligence and an AI investing assistant.”
Magnifi is owned and operated by TIFIN.
TIFIN is an AI and innovation platform for wealth. Founded by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created “to build engaging and intelligent wealth experiences for better financial lives.”
TIFIN also manages TIFIN Wealth, “an AI engine that enables organic growth for financial advisors, wealth enterprises, and workplace financial providers through investment proposals, marketing automation, and data science; TIFIN AMP, an AI platform to modernize distribution for Asset Management firms; and TIFIN.AI, a thematic innovation platform transforming wealth outcomes through generative AI.”
Advisory services are offered through Magnifi LLC, “a SEC Registered Investment Advisor.”