Finverity, the trade and supply chain finance digital ecosystem, announces the repositioning of its brand and product offering, together with the appointment of Adam Ryan as Chief Marketing Officer (CMO).
Since its foundation in 2017, Finverity has focused “on fixing the $1.7tn+ global trade finance gap by enabling the flow of capital through its digital ecosystem, empowering more businesses globally to have financial security and reach their true growth potential.”
New CMO Adam Ryan has been working “with the leadership team at Finverity to build a brand and product suite that better reflects this purpose, as well as Finverity’s position at the leading edge of trade and SCF technology.”
Within this, Finverity has refocused its brand message on “creating trade and supply chain finance ‘that works’ and repositioned its trade and supply finance offering to meet the distinct needs of its three main audiences:”
FinverityOS (SaaS) the end-to-end operating system designed “to digitally transform trade and SCF operations, client experience and revenue generation capabilities at local and regional banks and NBFIs.”
Finverity CapitalAccess empowers ambitious privately-owned businesses “to seamlessly access working capital and reach their next level of growth.”
Finverity CapitalInvest enables funding partners “to deploy capital into quality trade assets securely, easily and at scale.”
Adam Ryan, Chief Marketing Officer, Finverity, said:
“I am delighted to join such a talented and experienced team with such a noble purpose of fixing the trade finance gap and empowering businesses to reach their true potential. Our refreshed brand strategy, visual identity, product positioning and messaging help us to clearly articulate why we are here, who we are for and how we can help them. I look forward to working with the Finverity team to build on these strategic foundations with increased marketing activity to help deliver on our mission of making trade and supply chain finance work for more businesses, globally.”
Before Finverity, Ryan served “as Chief Marketing Officer at Azimo, the global payments fintech, where he led triple-digit customer growth in key markets prior to its successful acquisition by Papaya Global, a quadruple unicorn in the global payroll and HR Tech space. Ryan has also held senior global marketing positions at WorldFirst (part of Ant Financial Group), a B2B global payments fintech, Wiggle CRC, the world’s largest tri-sports retailer, and Rakuten.”
Viahceslav (Slava) Oganezov, CEO and Co-founder, Finverity, said:
“We are thrilled to welcome Adam Ryan to the Finverity team. Adam has a proven track record of building brands, developing customer-focused, data-driven marketing strategies and driving growth and we look forward to benefiting from his expertise.”
Ryan is based out of Finverity’s London Fitzrovia office.
As noted n the update, Finverity was founded in London “in 2017, with the goal of helping to fix the global trade finance gap.”
The Finverity digital ecosystem “provides the technology, working capital and expertise to make trade and supply chain finance (SCF) actually work for businesses, banks and NBFIs.”