Gemini Announces Key Update for Institutional Clients, Will Focus on Building Crypto-Native Solutions

Digital asset firm Gemini is pleased to unveil the new Gemini Institutional website, showcasing the breadth of crypto-native solutions available to Gemini’s institutional customers.

Gemini‘s commitment to being “a secure and regulated onramp to crypto for institutions goes beyond just providing a best-in-class crypto trading platform.” They claim to strive “to deliver a holistic experience that starts the moment you land on our institutional website.”

Supporting Diverse Customers Across the Institutional Ecosystem

Gemini’s institutional customers “encompass a diverse range of entities, including businesses, professional traders, private wealth clients, institutional investors, fintechs, and banks.”

The variety of customers they serve “has required us to tailor specific product features within our crypto-native ecosystem to meet the unique needs of each segment.”

With their redesigned website, prospective customers “can now map their business requirements directly to the products and services we offer.”

The latest update streamlines “the process of exploring the features we provide across our institutional product suite, and serves as a dedicated entry point into the Gemini Institutional ecosystem.”

The firm is focused on offering “a secure and regulated onramp to crypto for businesses, professional traders, private wealth clients, institutional investors, fintechs, and banks.”

They’re also pleased that earlier this year, they reportedly “made significant improvements to our institutional onboarding experience, introducing a simplified process that enables most institutions to complete their applications within 20 minutes.”

They invite clients to explore the new Gemini Institutional website and discover how Gemini can help your business “attain its crypto goals.”

As widely repored, Gemini said it will stop providing services to clients residing in the Netherlands, effective from November 17, 2023. The firm cited regulatory challenges as a reason for pulling out of this particular market.

The firm added that it is taking the step because of the requirements imposed by the De Nederlandsche Bank (DNB). This was revealed via a note shared on the company’s official website’s support page.

Despite encountering some challenges, Gemini is strategically expanding operations in other jurisdictions including a major launch campaign in India.

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