Beluga, a platform that onboards and guides new users through their crypto journey, announced a $4M seed round from some of the most well-known crypto and FinTech investors.
The investment round was led “by Fin Capital with participation from Anagram, UDHC, Dispersion Capital, Aptos Labs, 2 Punks Capital, Borderless Capital, Kyber Capital, 186 Ventures, W11 Capital, Rubik Ventures, and more.”
Sonny Singh, Co-founder of Beluga and the Former Chief Commercial Officer of BitPay, said:
“71% of men and 80% of women in the U.S. say they lack confidence in crypto, according to Pew Research. Beluga aims to change that by giving people a new suite of crypto tools to help guide them on their crypto journey.”
The cryptocurrency ecosystem is vibrant and fast-paced “with new products launching every day.” However, users have few options “to navigate this dynamic landscape.”
Beluga’s platform helps cut “through the noise and guide users to the right products across DeFi, NFTs, web3 games, staking, financial products and more.”
Singh added:
“Despite crypto winter, crypto is still preferred over stocks and mutual funds by many of the younger generation and millennials. But crypto is fast-moving and complex – people aren’t just investing, they’re also staking, swapping with DeFi, trading NFTs, playing web3 games, etc. We want to make it easy for everybody to come to Beluga to learn, find and use the right crypto products.”
Angel investors in this initiative “include Charlie Lee, Founder of Litecoin; Mike Lempres, Former Chief Risk and Legal Officer of Coinbase; Brandon Gath, Head of Kraken Ventures; Akash Garg, Former CTO of MoonPay; Salil Pitroda, Former Blockchain.com Board Observer; Howard Lindzon, Co-Founder of Stocktwits; and Jim Robinson, Co-Founder of RRE Ventures.”
Logan Allin, Founder and Managing Partner at Fin Capital, said:
“Beluga is helping to provide much-needed trust and transparency for the digital assets industry/ We are excited to support the Beluga team as they build a trusted place for users, both institutional and retail, to access accurate information on cryptocurrencies and the broader digital assets ecosystem.”
In the coming months, Beluga plans “to launch more tools to help onboard new users and help them find and use the best crypto products.”
The management team reportedly “consists of Silicon Valley and crypto veterans from Robinhood Crypto, dYdX, CoinDesk, Coupa Software and more.”
