eToro Exec Joins FINRA Fintech Committee

Lule Demmissie, US CEO of eToro, has joined the FINRA Fintech Committee.

FINRA is the entity that oversees broker-dealers across the US, holding incredible power over this important aspect of financial services. By joining the Fintech Committee, Demmissie will be able to interact and share eToro’s experience and perspective with the regulator.

eToro notes that the Fintech Committee is currently comprised of 15 individuals drawn from member firms,  as well as academia and industry participants, in addition to observers from the Securities and Exchange Commission (SEC) and North American Securities Administrators Association (NASAA).

Demissie commented on joining the group, sharing that as US CEO, she has witnessed firsthand how regulation is implemented into products and the impact it has on customers.

“I believe that having more practitioners and people oriented toward inclusion as problem solvers in the room when creating policy will lead to capital formation. I’m excited to engage in these critical discussions on behalf of eToro to continue to improve collaboration between fintech companies and regulatory agencies.”

Demissie holds a B.A. in Economics from Smith College and an M.B.A. from Columbia Business School.

Haimera Workie, Vice President and Head of the Office of Financial Innovation at FINRA, said the input from the Fintech committees plays a critical role in developing rules and policies that align with FINRA’s mission of investor protection and market integrity.

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