Era, an AI-augmented Wealthtech, has raised $3.1 million in seed funding, according to a corporate statement.
Investors include Northzone, who led the round, with participation from Protagonist and Designer Fund.
The company explains that it seeks to “level the playing field” in regard to financial advisory services to provide expert-level advice to the masses. Era will pair human advisors with artificial intelligence, with AI helping to do much of the work of mundane services while also providing information and recommendations.
Era was founded by CEO Alex Norcliffe and COO Lindsay Brady, who previously worked at firms like Stripe, Square, Apple, and Google. The two entrepreneurs say the idea was built out of necessity as their financial education started and ended with how to balance a checkbook.
Brady said that once he had some money and had some equity, he spent a lot of time figuring it out.
In a blog post, Era described their service as “GPS for your money.”
“We recognize that your money is in various places today, and we’re not here to tell you to transfer it all to Era just to get started. No matter where your money is, Era ensures your money will work for you. All you have to do is chat with it, like texting a financially savvy friend.”
Wendy Xiao, a Partner at Northzone, said they are excited to see what Era is building in a space they want to see disrupted.
“Americans, especially Millennials and Gen-Z, are more stressed than ever about their personal finances. Era is responding to an urgent need to bring personalized wealth management to many, enabled by a step change in the consumer experience unlocked by AI.”
Starting today, Era is accepting requests for early access to its services.