Mondelēz International (Nasdaq: MDLZ) is the next corporate to join the Hedera Council. The company makes well-known brands like Toblerone, Oreo, Ritz, and more, generating more than $31 billion in revenue annually. The company has a market cap of almost $100 billion.
Hedera is the entity that guides the adoption of its distributed ledger technology that aims to be the one blockchain to rule them all. Hedera has focused on enterprise-level services (as well as early stage), recognizing the need to establish a network that is actually used by large firms. Unlike some competing ecosystems, Hedera is fast and, even better, low cost (per transaction). Something that is important for users.
Mondelēz joins a growing roster of big names on the Council like Boeing, Google, IBM, Dell, Dentons… the list goes on.
The Hedera Council is initially focused on digital transformation initiatives, supply chain management, and business processes to enable enhanced customer experiences.
Hedera notes that Mondelez is already working with SKUx – a payments platform that not only facilitates real-time payments but also enhanced services like coupons and vouchers, which are digital.
Xiang Xu, Global COE Leader of Digital Strategy and BlockChain at Mondelēz International, says the potential to solve pressing issues in the consumer packaged goods space is compelling.
Bill Miller, co-chair of the Membership Committee for the Hedera Council, said they are excited to amplify Mondelēz needs as part of the Council supporting “relevant business solutions for the greater CPG and retail ecosystem.”
