Clarity, a firm that aims to “immunize” businesses from Deepfakes and AI-generated “synthetic media,” has raised $16 million in Seed funding in a round led by Walden Catalyst and Bessemer Venture Partners.
In a blog post, the company said they are addressing one of the world’s most important problems – the emergence of AI and those that will use it for nefarious activities.
Clarity said it was already in use by unnamed media firms as well as government agencies and other corporations. The company believes that up to 90% of online content will be generated by AI by 2026, and this will create significant risks.
Michael Matias, Clarity co-founder and CEO, said that digital lives are under attack by “shockingly accurate representations of people” that are completely bogus. He described it as an “invasion of deceit.”
“These capital infusions and ongoing partnership with Walden Catalyst and Bessemer mean that we can accelerate our R&D and market growth, both essential to our mission of preserving trust in the digital world,” said Matias.
Matias is a former officer in the IDF’s 8200 Unit.
Clarity promises to deliver media authenticity by detecting fakes rapidly and securely.
Clarity explains:
“Deepfakes are a threat unlike anything the world has seen before. They undermine our fundamental trust in society – and each other. They constantly change to evade detection. They are cheap, universal and are in everybody’s hands. They appear in all digital media – video, audio and images. They can impersonate anyone, from the Pope to your spouse.”
