Fireblocks Will Target Retail Customers, Continue to Grow Institutional Business

Enterprise digital asset platform FireBlocks says it will begin onboarding “thousands” of new retail customers as well as institutional firms.

The company predicted this would be accomplished due to the new hire of CMO Michal Ferguson.

Michael Shaulov, CEO of Fireblocks, says the innovations over the past six months have kicked off a “crypto renaissance” across the financial and non-financial sectors.

“In welcoming Michal, the collective prowess of our leadership team drives us toward our goal of serving thousands of new businesses and equipping everyone with the tools they need to securely deliver new onchain apps, products and services at scale.”

Fireblocks said there is a trend regarding the increasing popularity of self-custody wallets, decentralized exchanges, and lending marketplaces.

The company pointed to the growth of the Total Value Locked in Decentralized Finance (DeFi), further showing the increasing interest in alternative financial mechanisms that eliminate the need for intermediaries.

“It is such a pivotal time to join the Fireblocks team, particularly as we stand at the cusp of another great market expansion,” said Ferguson. She added they expect double the number of current customers this year.

Ferguson previously worked at Snyk, a cybersecurity platform that integrates directly into development tools, workflows, and automation pipelines valued at $7.4 billion.

Fireblocks reports  $53 billion in monthly outbound volume and a 160% increase in monthly active wallets.

Firms use Fireblocks’ non-custodial technology to build CeFi and DeFi exchanges, global liquidity networks, staking solutions, web3 games, asset tokenization, cross-border payments, NFT marketplaces, smart contracts, and more.


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