Philippine-listed network provider PLDT Inc. has announced the launch of Digico, a new digital venture created to harness the extensive data assets of the MVP Group of Companies.
This initiative marks a significant move towards accelerating digital transformation and opening up new growth and value creation opportunities within the group, according to the announcement.
Digico is a collaborative effort, jointly owned by PLDT, its mobile arm Smart, electricity distributor Meralco, and Metro Pacific Investments Corp. (MPIC).
Manuel V. Pangilinan, CEO of the PLDT Group, expressed his enthusiasm for Digico, stating, “Digico will serve as a catalyst that could unlock new revenue streams and drive incremental value.”
He emphasized the company’s commitment to ensuring that Filipinos receive the convenience and service they deserve, heralding a future of enhanced customer experiences through digital innovation.
Central to Digico’s mission is a technology platform built for scalability and the seamless integration of services and capabilities across the MVP Group’s offerings.
A key feature of this initiative is the development of innovative payments and rewards systems designed to enhance the user experience and empower both consumers and businesses.
The envisioned payments platform aims to consolidate the group’s diverse payment channels into a unified omni-channel solution. This initiative promises to deliver a secure, versatile, and frictionless transaction experience for all stakeholders, aligning with the broader goal of digital transformation.
Kat Luna-Abelarde, chief commercial officer of Digico, highlighted the platform’s ambition to become the essential app for Filipinos, offering unmatched convenience for managing bills, making payments, and earning rewards. Through Digico, PLDT and its partners are poised to redefine the digital landscape, promising a future of connectivity and convenience for its customers.