As another reinforcement for the security of its customers, Nubank (NYSE: NU), which claims to be one of the largest digital financial services platforms in the world, announces the launch of Verified Call: a new tool for over 90 million people who use the app in Brazil.
Gradually available to the entire user base in the country in the coming weeks, the update allows users “to check on the app’s home screen if they are indeed on a call made by Nubank when they receive a phone contact.”
Fabiola Marchiori, VP of Engineering and General Manager of Fraud Prevention at Nubank said:
“At Nubank, the security of our customers is our top priority, and we are always looking for innovative ways to enhance our protection measures. This new feature provides users with a real-time resource to be more protected against a scam that has unfortunately become very common in Brazil. The innovation reinforces our commitment to use technology to combat and prevent new threats, in a quick and easy-to-use manner.”
When receiving a call, the customer can open the Nubank app to view an alert on the home screen and confirm that the call is legitimate.
It is important to note that “the feature is activated for calls initiated by the company itself or its accredited partners – it does not apply when the contact is made proactively by the customer. Additionally, calls are only identified in the app from the moment the customer answers the call made by Nubank.”
Verified Call is presented as “an additional layer of security in the app, along with other products and functions such as Modo Rua and Hub de Segurança.”
Another recent announcement was Alô Protegido: the feature, initially “launched for Android users who enable it in the app, helps to prevent scams that can occur through phone calls by blocking suspicious calls from fake call centers.”
The initiative is part of a comprehensive awareness campaign against the so-called “Fake Call Center Scam”.
Nubank has been investing in products, services, and mass communications to ensure that customers have “the safest possible experience within the app.”
Additionally, the company emphasizes “through all its channels that Nu never requests people to download apps, provide personal information, or change passwords during phone calls.”
In case of any suspicion, the best course of action “is to hang up the call and contact the company directly through official customer service channels.”
In a separate update, it was noted that Nu customers have “a new option to find the latest fashion trends. Nubank, one of the world’s largest digital financial services platforms, announces the launch of SHEIN within Nu Shopping, the company’s marketplace that offers a fast and secure shopping experience.”
Furthermore, until April 8, Nu customers will “have exclusive access to 3% cashback on all products from the brand. After this period, the unused cashback will remain available for all users.”
Users can get part of their money back “on any purchase on the SHEIN app or website.”
To benefit from this, it’s very simple: the customer “can simply access the Nubank app and activate the store’s cashback, then follow the regular shopping process in the retailer’s store.”
The cashback will be deposited “directly into the customer’s account within 90 days and can be used however the customer wants.”
Additionally, the cashback offered “by Nu Shopping is cumulative with other brand promotions, such as coupons and coins.”