Payments Fintech Trustly to Enable Growth for Businesses Across Europe

Trustly announces a pledge to boost growth for businesses across Europe.

In a major move to enhance the checkout experience “for millions of people,” the payments tech firm unveils the new Trustly Growth Guarantee.

They are offering clients – current and new – a fresh way “to pay at the checkout.”

As part of this, businesses are guaranteed “to see an increase in conversion rates, to as high as 98.8%, and a clear reduction in the fees they pay in comparison with traditional payment methods.”

Customers will enjoy fewer steps “to pay and the added efficiency of return user recognition; Trustly guarantees supercharged success at the checkout.”

With predictable pricing, costs will “be just one amount per transaction – with no variable fees at all.”

Trustly also states that it is dedicated “to providing a seamless integration and will include Success Concierge as standard.”

The initiative, revealed only a matter of days after 2023 growth results were announced for the global leader in the industry, “reflects Trustly’s unwavering confidence and commitment to continuing to innovate account-to-account payments.”

Last week, Trustly announced “a 79% increase YoY in annual transaction value – reaching $58 billion in total.”

Their track record for attracting major global clients – some examples being Meta, eBay, HMRC, Zalando, and Hargreaves Lansdown – “signifies that there’s been a distinct change in customer preference and merchants priorities.”

Businesses are making attempts “to remain innovative and ahead of the curve as millions of consumers increasingly adopt open banking-enabled account-to-account solutions instead of other more standard options when they pay.”

Jussi Lindberg, Chief Revenue Officer of Trustly Europe, comments:

“Our market-leading payment setup embodies Trustly’s mission: to be a growth partner for our clients. We don’t just provide payment solutions; we drive efficiency and value in their businesses. Trustly Azura has delivered remarkable results, and now businesses can experience its benefits. Account-to-account payments are booming, and we’re here to help businesses seize the opportunities it offers.”

If merchants do not see a boost in conversion or a drop in payment costs – at a processing rate of at least 50K transactions each month, for three months, Trustly says that it “will reimburse three months’ worth of processing fees.”

The guarantee is available for both new and existing European customers and “is subject to Trustly’s general terms & conditions.”


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