Betterment, which claims to be the largest independent digital financial advisor, today announced that Betterment for Advisors, its RIA custody division has deepened its partnership with XYPN, a turnkey advice and planning platform that seeks to make it possible for fee-only financial advisors to build an independent firm with autonomy.
XYPN advisors who use Betterment currently “receive an exclusive discount on the platform fee along with no AUM minimums.”
Now, they will no longer “pay any additional technology fees, making it easy for new advisors to get started.”
Tom Moore, head of Betterment for Advisors, said:
“Betterment and XYPN have been working together for nearly a decade to give independent advisors the tools that they need to launch and scale their advisory practices. We are thrilled to renew our commitment to their network of advisors as we strive to do even more for the RIA community.”
As part of this new offering, XYPN Advisors will “receive access to Betterment for Advisors’ suite of tools and additional resources” including:
- Dedicated Advisor Support
- Easy Client Onboarding
- Integrations with the XYPN Tech Stack
- Monthly Webinar Access
XYPN CEO and Co-Founder, Alan Moore said:
“We are always seeking out ways to help our advisors better run their firms and save money in the process. We are excited for this new benefit for XYPN members leveraging the Betterment for Advisors platform.”
This announcement comes on the heels of Betterment for Advisors’ addition of mutual funds to their custom portfolios earlier this year and is “the first of many partnerships and integrations to come in 2024. ”
Betterment for Advisors is described as “a future forward RIA custodian for planning-focused advisors and their growing firms.”
By combining our technology with “an advisor’s personal touch, we are reimagining what’s possible in wealth management.”
Their automated, tax-efficient portfolio management, paperless back office, and intuitive user experience enables advisors “to efficiently scale their businesses and focus their time on building deeper customer relationships.”
Hundreds of firms trust Betterment for Advisors “to custody and manage client assets.”
XYPN makes it possible for fee-for-service financial advisors “to build the independent firm of their dreams with complete autonomy.”
They are the only turnkey advice and planning platform “to provide end-to-end support through curated technology, compliance services, community networking, ongoing advocacy, access to education and training, and back-office and client support services.”
