Experian (LSE:EXP) has made a strategic investment in Reward. According to a release, the investment strengthens the current commercial relationship between the two firms.
The terms of the investment were not provided.
Experian said that the partnership will focus on leveraging Experian’s data and audience activation capabilities to boost Reward’s offerings across banks and retail, expanding reach to create a more rewarding experience for consumers.
Reward is a customer engagement firm that integrates content, advertising, and commerce.
Jamie Samaha, CEO at Reward, described the investment as a “powerful endorsement of our vision and international growth strategy.”
“With a goal to give back $2 billion to customers by 2025, we are excited to leverage Experian’s global footprint and capabilities to enhance our service offering to our bank and retail partners.”
As part of the investment, Kashif Aslam, Head of Corporate Development at Experian, will immediately join the Reward Board of Directors.
