RONA Teams Up with Fintech Affirm to Offer Canadian Consumers Flexible Way to Pay for Home Improvement Supplies Online

Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, announced a partnership with RONA inc., one of Canada’s home improvement retailers operating and servicing some 425 corporate and affiliated stores.

Now, eligible shoppers can use Affirm to “purchase their home improvement necessities online.”

By selecting Affirm at checkout on rona.ca, “approved RONA customers can split eligible purchases into biweekly or monthly payments for terms up to 12 months.”

Consumers are shown the total cost of their purchase and “will never pay more than they agree to upfront as Affirm does not charge any late or hidden fees.”

Adam Powell, Chief Digital Officer of RONA inc. said:

“Canadians have trusted RONA for their home improvement needs since 1939 and, throughout the years, their shopping habits have evolved. Many Canadians now prefer to use online solutions for making their purchases and we wanted to offer them the same payment flexibility we offer customers who shop our stores through other flexible payment solutions, which is exactly what Affirm allows us to do. We’re thrilled to offer greater choice at checkout to help our customers bring their projects to life.”

Wayne Pommen, Chief Revenue Officer at Affirm, said:

“Tackling home projects can be daunting, but using Affirm can give eligible RONA consumers the clarity and control they need to focus on completing the job at hand without the stress or hassle of hidden fees or junk charges. We’re proud to work with one of the most iconic retailers in Canada to offer a flexible and transparent way to pay for those important home improvement supplies.”

RONA joins Affirm’s network of 292,000 retailers, “including partnerships in Canada with Amazon, Apple, Samsung, Hudson’s Bay, Browns Shoes, CheapOair and more.”

As covered, Affirm’s mission is “to deliver honest financial products that improve lives.”

By building a new kind of payment network — one based on trust, transparency and putting people first — they aim to empower millions of consumers “to spend and save responsibly, and give thousands of businesses the tools to fuel growth.”

Unlike most credit cards and other pay-over-time options, they claim to “show consumers exactly what they will pay up front, never increase that amount, and never charge any late or hidden fees.”



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