april, an AI-powered tax-filing product built to be embedded with financial services providers, this week appointed Raj R. Doshi as its president and chief operating officer. Doshi brings more than 20 years of experience with organizations including Google, TaxAct and Avantax. Doshi’s focus will be to scale the company’s embedded partnership model and expand its reach.
Prior to joining april, Doshi served as the chief growth and marketing officer at Blucora, where he co-owned revenue responsibility for TaxAct and Avantax, one of the largest DIY tax providers and a top 10 broker-dealer respectively. Doshi created and implemented go-to-market strategies, built and scaled cross-functional teams, and structured and executed partnerships. These initiatives helped generate more than $1.2 billion in shareholder value within four years following the sales of TaxAct in December 2022 and Avantax in November 2023.
“Raj’s extensive experience in scaling tax and technology businesses makes him an invaluable addition to our team,” said Ben Borodach, CEO and co-founder of april. “His expertise will be crucial as we integrate with established financial services providers and expand our suite of AI-driven tax solutions.”
“I am very excited to be joining april at this exciting time in the company’s trajectory,” said Doshi. “This is a truly unique opportunity to help transform the way in which Americans optimize their financial wellness through proactive tax solutions powered by world-class artificial intelligence.”
april helps Americans file, estimate and optimize their taxes by embedding AI-powered tax experiences anywhere they make financial decisions. Its tax solutions can be white-labelled and embedded. april partners with banks, creditors, payroll providers and other fintechs to bring their customers tax insights and actions year-round.
The company has already integrated into more than 20 fintech platforms, including Chime, Dayforce, and Gusto. april continues to add industry veterans to its leadership roster; just last year, Christina Taylor, who previously led tax operations at Credit Karma Tax and Cash App Taxes, joined april to lead tax development and delivery.