Bondsmith, which says it is empowering clients to unlock the full potential of cash with innovative financial solutions via trusted partnerships, announced that they have joined forces with abrdn in order to launch a fully integrated cash savings solution, providing their clients with even greater choice.
Noel Butwell, CEO of abrdn Adviser, said:
“In direct response to client feedback, we are launching a fully integrated cash solution on Wrap in partnership with Bondsmith, so advisers can take advantage of competitive cash products across a panel of providers for their clients. As economic uncertainty persists, I’m delighted to be able to deliver this for our clients, providing them with further diversification options for their clients’ portfolios.”
Tom Higham, COO of Bondsmith said:
“This is a fantastic partnership for Bondsmith, demonstrating our ability to embed savings solutions within our customer’s existing infrastructure. We’re delighted to be working with abrdn, empowering their clients to bring their cash savings on to the platform and take advantage of higher interest rates.”
As noted by its management, Bondsmith claims that it is “a leading provider of digital cash management solutions.”
They offer deposit aggregation by partnering “with multiple banks to provide savings products through a single channel.”
Treasury management services help corporates and institutions “optimize their cash yield.”
As a member of the Visa payment scheme, they also “offer customized, branded card programs.”
And, their lombard lending service offers flexible loan options “using investment portfolios as security. Join us in transforming the way the world manages cash.”
As mentioned in the update, abrdn is a global investment company “that helps clients and customers plan, save and invest for the future.”
Their purpose is to enable their clients “to be better investors.”
Their strategy is to deliver client-led growth.
They are reportedly structured “around three businesses – Investments, Adviser and Personal – focused on their changing needs.”
