The 2025 Fintech Pledge has successfully achieved more than 15 million actions in its goal to help millions of UK consumers strengthen their ability to withstand an economic shock, successfully achieving more than half its initial objective.
The Pledge has achieved this by “incentivizing unprecedented cross-industry collaboration and connecting consumers to financial technology platforms that a) make savings work harder, b) improve credit scores, c) manage and consolidate debts, d) lower bills and household outgoing costs, and e) determine if they are entitled to benefits and financial aid.”
Zopa Bank and ClearScore had reportedly launched the 2025 Fintech Pledge in 2022, “mobilising a cross-industry coalition of 55 Fintechs firms and their industry partners like Google Cloud, Salesforce, PayPlan and StepChange who joined forces to tackle the cost-of-living crisis at pledge2025.org.”
The campaign originally aimed “to achieve 10 million actions but its goal was extended to cover 50% of the UK adult population, supporting millions of people in taking a positive step towards improved financial resilience.”
This year, the 2025 Fintech Pledge has also “appointed additional lead partners for its pillars alongside Zopa Bank (which leads savings) and ClearScore (which leads credit).”
The Money and Pensions Service, Policy in Practice, and StepChange are leading the Bills, Benefits, and Debt pillars, respectively.
The Money Charity is continuing its work “as the Pledge’s lead charity partner too, supporting the campaign and using funding from Zopa Bank and ClearScore to provide financial wellbeing workshops in the community.”
The Pledge continues to grow, and its latest members to join since January 2024 include:
- Creditec
- Lendable
- Munny
- MyBnk
- TransUnion
- Pocket Power
- Hug Academy
Jaidev Janardana, CEO of Zopa Bank, said:
“We’re thrilled to see the 2025 Fintech Pledge continue to progress so rapidly. While our economy is stabilising and inflation has largely abated, there is no room for complacency. The fintech ecosystem can jump-start the UK economy, helping consumers bounce-back by embracing new behaviours that support their long term financial well-being.”
Justin Basini, CEO and Co-founder of The ClearScore Group, said:
“The 2025 Fintech Pledge shows the power of collaboration between fintechs, data providers, tech enablers and consumer organisations. The results have been groundbreaking and the impact we are having, helping people manage their money better, is significant. Congratulations to each person who has made a positive change to their finances and all the fintech’s who have helped them.”
The Pledge in numbers:
- Launched in Sep 2022 (22 months ago)
- 55 members
- 5 pillars of action
- 25 million actions goal
- 15 million+ actions completed
- 30% of members are based outside of London
- Campaign to end in Dec 2025 (in 17 months)
Other key achievements to date include:
- The Money Charity is delivering a multi-year programme of workshops that markedly increases the financial capability of those who need it most, from 45 to 82% after completing the training
- The content hub Master My Money (pledge2025.org/blog) and the Pledge’s TikTok campaign (@MasterMyMoney) are helping millions of consumers better understand and manage their money
- A team of 90 Zopa Bank and Google Cloud engineers joined forces in November 2023 to build solutions that improve consumers’ financial resilience using Generative AI and Large Language Models
- The Pledge earned its industry accolades, winning “Best Partnership and Collaboration Initiative 2023” at the Pay 360 Awards
- ClearScore and fellow Pledge member StepChange partnered to integrate the debt charity’s referral tool directly into ClearScore’s mobile app. In the partnership’s first year, >8,000 ClearScore users engaged with the tool, where 45% were recommended debt advice to help them find solutions to their debt problem.
The 2025 Fintech Pledge (pledge2025.org) is a coalition of 55 fintech firms and their industry partners that joined forces in Sep 2022 “to tackle the UK’s cost-of-living crisis.”
It wants to drive 25 million consumer actions “by 2025 that build up the financial resilience of UK consumers by connecting people to platforms that make savings work harder, improve credit scores, manage and consolidate debt, lower bills, and access benefits.”
