Pibank, the direct banking solution of Intercredit Bank, has formally launched its U.S. presence with a 5.50% APY high-yield savings account.
The direct bank, which already has a robust presence “in Spain and Colombia, will now be offering its high-yield, customer-centric savings products to U.S. consumers.”
Pibank’s success stems from “its high-yield savings offerings with no fees, no minimum balance, and they are FDIC-Insured.”
Pibank’s key differential advantage is its “selective yet highly competitive product offerings, featuring leading options in each category.”
Clients can easily open their accounts online and operate “through its easy-to-use app, supported by a team of highly trained, US-based customer service representatives who are ready to assist with any issues or questions.”
Pibank will focus on reaching individuals who already “manage banking products online, have a savings habit, and are looking for high yields in their savings accounts.”
Pibank customers value convenience, efficiency, and easy access “to their money through the App. They appreciate straightforward products – all hallmarks of Pibank.”
Following the introduction of its high-yield Pibank Savings account, Pibank will “develop selective, single-category products to adapt to the changing needs of its customers.”
Maria Peuriot, Executive Director for Pibank U.S. and a member of the founding team of Pibank in Spain and Colombia.
“Every component of Pibank has been designed with our clients’ expectations in mind. Our value proposition is summarized in our competitive high-yield savings products that are transparent and ease of use. Opening a Pibank Savings account is simple. Customers only need to visit www.pibank.com, click on ‘Become a client,’ complete the online application in just a few steps, and download the Pibank App on their smartphone to fund their account and watch their money grow.”
As noted in the update, Pibank says that it is “the direct banking solution of Intercredit Bank, an FDIC-insured financial institution.”
As mentioned in the announcement, the “all-digital” Pibank claims that it is committed to “offering easy-to-access, best-in market high yield savings products with personalized customer service environment.”