Fintilect, a banking service provider serving both UK and US banks and other financial services firms, says it is now offering a new generation of “hyper-personalized banking solutions.
The company claims that its platform will enable its clients to recognize and communicate with their individual account holders with far better engagement, thus generating higher conversion rates.
Fintilict accomplishes this task by leveraging artificial intelligence (AI) and machine learning (ML).
Unique identifiers include lifestyle, financial habits, aspirations, and demographic information. This information can then be leveraged in real-time to provide improved services and opportunities for the customer.
Rami Cassis, CEO of Fintilect, says that customers today expect to be understood as individuals. Fintilect can provide hyper-personalized services for these customers, helping banks, credit unions, etc., grow market share by better serving their customers.
Fintilect is a portfolio company of Parabellum Investments, the family office of Fintilect CEO Rami Cassis. Parabellum owns a portfolio of companies in enterprise software, business and IT services, life sciences, and Fintech.