“Real-time” fashion shopping platform Tilt has raised $18 million in a Series A funding round led by Balderton Capital. The company was founded by former Revolut executives, a successful banking Fintech.
Other investors in the funding round include TQ Ventures, Earlybird and Seedcamp.
Tilt claims it is changing how e-commerce is managed by “reintroducing the human element .”
Tilt reports having garnered over 500,000 customers within its first year.
Neil Shah and Abhi Thanendran co-founded Tilt both previously working for Revolut. Shah was the fifth employee of Revolut. Thanendran, previously a quant at hedge funds in New York, joined Revolut as one of its first thirty hires and the company’s first data scientist.
Tilt claims to address several challenges as traditional online shopping can be impersonal. Tilt explains that it lets buyers directly engage with sellers via real time streams providing instant feedback.
Deals and offers can be available while users actively engage on the app, driving purchases.
“Our vision goes beyond simply enhancing the resale shopping experience; we are committed to building the most vibrant community in live commerce worldwide. This funding will ensure we innovate further, making each live stream not just a transaction, but a truly engaging and enjoyable experience,” said said Shah.