Monoova is celebrating its fifth year of providing digital payments in Australia. The company says that in recognition of the milestone it has initiated a brand refresh. Monoova was one of the first providers of PayTo or “real-time alternative to direct debits.”
Since inception, Monoova reports that it has processed over $130 billion in transactions from 8 million accounts.
Besides the brand update, Monoova also noted that it has won the Excellence in Payments award at the fifth annual Australian Fintech Awards and has added Google Pay and Apple Pay to its online card payments functionality.
Michelle Plews, Head of Marketing at Monoova, said Monoova’s story is one of “client first.”
“We believe that businesses should be free to focus on their core vision and not be held back by payment management – and so this is exactly what we enable. As we celebrate five years of transforming Australia’s payment ecosystem, our refreshed brand identity embodies our commitment to innovation and client success. We are not adapting to the future of payments; we’re actively shaping it. This includes pushing the boundaries of paytech and equipping our clients with the payment solutions they need to thrive in a constantly evolving business landscape.”
Plews added that the change in branding elevates its existing goodwill to a new level.