Santander (NYSE: SAN) has added new benefits for the entrepreneurs, startups, scaleups and SMEs that form part of its Santander X global platform that helps companies in 11 countries grow through the stages of their life cycle — “from launching a project to scaling a business or transforming one.”
In a bid to boost its value proposition for customers and non-customer alike, Santander X has added “a wide range of courses in several languages to its challenges, awards and events.”
These courses, which are fully online and free of charge, “serve the interests and meet the needs of entrepreneurs, startups and SMEs looking to learn more about digital marketing, growth strategies, cyber security, AI and other topics.”
They also have special access to large discounts “on technology and electronics, legal advice, IT consultancy and other items.”
The aim is to offer practical tools and solutions “that meet the everyday needs of entrepreneurs and businesses.”
Rafael Hernández, Deputy Global Head of Santander Universities:
“The value proposition that the bank offers through Santabder X is a sector first. It covers companies’ and entrepreneurs’ needs at length, with training, benefits, discounts, events, challenges and awards, not to mention financial solutions. All those things will help them adapt to an ever-charging digital market that requires support, tools, financing, skills and continuous learning”.
The only requirement to access all that Santander X has “to offer is to register the project or company on the website. Users do not have to be Santander customers.”
In the first half of 2024 alone, some 6,000 entrepreneurs, startups, scaleups and SMEs took part in the bank’s initiatives, challenges and contests, while “over 200 companies dotted across the globe make up its exclusive Santander X 100 community.”
Banco Santander is firmly committed to progress and “inclusive sustainable growth. It has been a pioneering stalwart of education, employability and entrepreneurship for 27 years, standing out among the world’s financial institutions.”
Santander has deployed more than €2.3 billion and “provided over €1.5 billion to help people and businesses through agreements with nearly 1,200 universities and organizations.”