Klarna is reporting a growth milestone in its company history: more than 100,000 retail partners were added since the month of August 2023, expanding its total network to 600,000+ merchants.
Merchants—large and small—are now reportedly choosing Klarna because the network creates a good customer experience and claims to enable “sustainable” growth.
Brands that have joined the Klarna retail network in the past 12 months reportedly include Uber, Stitchfix, Away, Stubhub, New Balance, Electronic Arts, SKIMS, and many more.
Notably, one in four of the “top 100” merchants in the United States, including Adidas and Airbnb, has selected Klarna.
David Sykes, Klarna’s Chief Commercial Officer, said the goal is to make Klarna widespread, with Klarna at every checkout, so they can provide consumers everywhere with a “more flexible and fair” payment option.
David added that this growth reflects the trust merchants and consumers continue to place in us to “deliver seamless, flexible payment options.”
As noted in the update from the Fintech firm, traffic to merchant partner websites from the Klarna app has increased 36% year over year, and in-app affiliate revenue is up by 33% year over year.
In the US, the number of merchants reportedly increased by 92% YoY.
By industry, Klarna’s US merchant network has reportedly seen steady year-over-year growth:
- 339% in education
- 315% in travel services
- 191% in food and beverage
- 167% in automotive parts and accessories
Internationally, 90,000 new users per day reportedly try Klarna, proving how attractive Klarna is for merchants who want to access this “smart, healthy consumer base.”
As consumers continue to shift away from more traditional credit cards, driven by “low trust” in banking institutions, Klarna’s mission is to create the commerce network of the “next generation.”
Currently operating in more than 26 different markets (and counting) across a huge number of verticals, Klarna claims to be the “everyday” spending partner, claiming to be “everywhere with everything.”