European Neobroker BUX and PrimaryBid to Open IPO and Equity Fundraising Opportunities to Retail Investors

Retail investors in Belgium and the Netherlands now have access to IPO’s and other regulated fundraises, including deals previously only open for institutional investors. BUX, part of ABN AMRO Bank N.V., is the pan-European partner to adopt PrimaryBid’s capital markets platform, providing retail investors in Belgium and the Netherlands with access to IPOs and other regulated fundraises (including deals previously reserved for institutional investors).

This move, encouraged by ABN AMRO, is part of BUX’s mission to make investing more “accessible” retail investors with new opportunities.

PrimaryBid’s solution, a market standard in France, has helped 30+ SMEs raise capital from retail investors during the last three years.

With BUX focused on paving the way in adopting this platform, retail investors who are currently based in in the Netherlands and Belgium will have the chance to “participate in primary offerings.”

Since 2018, PrimaryBid has reportedly been working with Euronext, the pan-European market infrastructure that “connects European economies to global capital markets.” This agreement represents a step toward the shared goal of promoting broader retail inclusion in the primary markets.

This initiative comes as the EU Listing Act simplifies fundraising rules across Europe, paving the way for retail participation by “removing limits on how much retail investors can invest in follow-on offers.”

The act, set to come into force later this year, is expected to further enhance the contribution of BUX and ABN AMRO “to the competitiveness of European capital markets.”

This partnership will empower retail investors, providing them with  opportunities to “participate in primary offerings and shape their financial futures.”

At BUX, they are committed to “democratizing investing, and this alliance furthers our mission to make investing accessible to everyone.”

Additionally, the democratization of primary markets is “essential to funding the real economy and contributing to economic resilience in Europe.”

Francois De Wiljes, Head of PrimaryBid SA, said that as two technology-driven firms with a “shared pan-European vision, this partnership between BUX and PrimaryBid is a natural fit.”

Paul Huysmans, Head of Equity Capital Markets at ABN AMRO said that they believe in broadening access to the capital markets and to “include retail investors where possible.”

They also noted that this partnership will create value for “issuers and retail participants.”

As owner of BUX, ABN AMRO is pleased to “accelerate innovation in the capital markets and committed to support the partnership between BUX and PrimaryBid.”

René van Vlerken, CEO of Euronext Amsterdam, said they’ve been working with PrimaryBid since 2018 in order to “broaden retail investor access to primary markets across Europe.”

They added that the BUX and PrimaryBid partnership will provide even more options for issuers and strengthen “cross-border retail participation in public markets, especially as the EU Listing Act takes effect.”

BUX, part of ABN AMRO N.V., is one of Europe’s neo-brokers.

BUX provides an investment platform featuring stocks, ETFs, and ETCs, alongside pre-built and custom Investment Plans.

With its intuitive mobile investment app, BUX makes investing accessible.

By simplifying the trading experience, BUX is helping investors build wealth and achieve financial goals.

Headquartered in Amsterdam, BUX is available in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland.



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