Adyen (ADYEN:AMS), the financial technology platform for global companies, announces the expansion of its partnership with Zalando, Europe’s online multi-brand fashion destination.
This collab reinforces Adyen’s role as one of Zalando’s payment partners in European markets, while becoming the payment partner for local payment methods such as Cartes Bancaires in France and Bancontact in Belgium.
As a partner, Adyen helps Zalando ensure that its customers can pay using their preferred payment methods.
The collab includes a focus on enhancing the security of online payments, with improvements in 3D Secure transactions as part of the Payment Services Directive 2 (PSD2) framework.
These enhancements support customer convenience and the “conversion success” for Zalando.
One of the innovations in the partnership is the implementation of Network Token Optimization, which has transformed the “online payment process for Zalando.”
Network Tokens are non-sensitive references to customers’ payment cards and are “designed to improve authorization rates.”
By using these tokens instead of traditional Primary Account Numbers (PAN), Zalando benefits from reduced “involuntary cancellations and improved customer satisfaction.”
The introduction of Network Token Optimization, supported by Adyen, has enabled Zalando to achieve higher authorization rates and conversion success, ensuring a “frictionless” payment experience for customers.
Adyen’s solution ensures customers are not redirected to third-party providers, offering an integrated payment journey.
This, with support for local payment methods, is aligned with Zalando’s strategy of “differentiation through quality.”
Hella Fuhrmann, Country Manager DACH at Adyen said that they appreciate this long-term partnership and look forward to “optimizing the performance of 3D Secure within the framework of PSD2, as well as continuing to improve online payments overall.”
Kai-Uwe Mokros, Managing Director at Zalando Payments, added that they are prioritizing convenience in everything they do, and they aim “to create a positive shopping experience that fosters customer loyalty and keeps satisfied shoppers coming back.”
As covered, Adyen is the financial tech platform of choice for companies.
By providing end-to-end payments capabilities, insights, and financial products in a global solution, Adyen helps businesses achieve targets.
Adyen works with the Meta, Uber, H&M, eBay, and Microsoft.
Founded in Berlin in 2008, Zalando is Europe’s online fashion destination.
They are building a pan-European ecosystem “for fashion and lifestyle e-commerce,” along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B).
In B2C, they provide a shopping experience for fashion and lifestyle products to more than 50 million active customers.
In B2B, they leverage their logistics infrastructure, software, and service capabilities to support brands and retailers in managing and “scaling their entire e-commerce business, both on and off the Zalando platform.”
Through their ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.
